Lucy Brookes is next in my series of people who are following their passion and living their dream.
Lucy is the owner of Eternal Tools -based in Oxfordshire, UK. I met Lucy through one of my LinkedIn discussion groups and was immediately taken with her. She is constantly adding value to many discussions as well as starting some of her own thought provoking and informative discussions.
How did her Business begin?
In 1999 her husband followed his passion in horology and began designing clocks and watch repair tools. From then the business naturally expanded to inventing and creating more tools… not only for clock/watch fanatics, but also for lapidarists and jewelers. And this year it is celebrating 15 years in business.
And the origin of the name?
Well that was easy! the tools are made of hard, high quality materials that last ‘eternally’! Perhaps not quite that long, but you get the idea.
What Drives Lucy and her husband to continue in the direction of their dream?
Encouragement of others tops the list. Followed by the close second of the desire to keep learning.
Lucy’s best advice when is comes to building your own business?
- Never stop listening and learning!!
- Listen to your customers. Treat them as you wish to be treated
- Keep up with current trends in technology and marketing.
- Don’t take short cuts. The short cut today always turns into more work or unfavorable comments down the road.