4 Ways to “Coffee” Your Customers

I worked as a waitress during my college years. The tips went a long way towards paying my tuition!

The first thing we were taught was  ‘Once a customer sits down.. Provide them with Coffee and water immediately’.  We called it coffee-ing our customer. Our patrons were fine then to wait until we could get back to them to take their order.

So how does that apply to our businesses today?

Making our customers and clients feel noticed and appreciated is always in fashion. A satisfied and happy client will reward us with loyalty and referrals. They will sing our praises. Seriously, I mean this!

Here are 4 ways to Coffee your Customers.

1) Email. Answer emails as soon as possible. If you dont have the details needed to complete the answer, just let the sender know you received the email and will be getting back to them. That way the person will be confident that you are handling the question.

2) Social Media: respond to comments on your posts in Facebook, Twitter, Instagram, LinkedIn, Pinterest and others. If someone has taken the time to comment, they are important. Let them know that.

3) Say THANK YOU as often as possible. Thank them for the EMAIL. Thank them for the comment. Thank them for the order. Thank them for their support.  Everyone appreciates hearing these words!

4) ‘Coffee’ them literally. If your client is local you can take them out for a cup or bring a cup to their office or home. If your customer is anywhere else in the world, email them a gift card. 

Having been in direct sales for the last 30+ years, I know these strategies work. Plus this is the way you would like to be treated too, right?

Do Unto Others as You would have Them Do Unto You.  Remember this from Sunday School? It applies in business as well as in every aspect of our lives.

Go out there today and ‘COFFEE’ Someone.

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